The Tourism Industry in Fiji is largely regarded as an important driver for the Fijian economy. In 2016, approximately 792,320 visitors spent FJ$1.6 billion in Fiji across an estimated 1,2001 businesses. The tourism sector employs approximately 112,0002 Fijians contributing to 29.9%3 of Fiji’s Gross Domestic Product (GDP). Growth in the industry is becoming more broad–based with increased benefits trickling to the grassroots level, expanding eco-tourism and tourism related activities. The industry offers a wide range of services and facilities to suit the needs of its markets ranging from eco-tourism to high-end tourism products. Since 2014, investor confidence levels have increased positively, contributing tremendously to where it is today. Fiji is known to have a number of critical competitive advantage in relation to tourism options and sustainable development such as its warm tropical climate and rich cultural diversity. The growth in international visitor arrivals anticipates conforming increase in capacity requirements and demand for new products, facilities and services, thus paving the way for local and foreign investment opportunities.
Fiji Trade Commission – Office 5, Level 5, Harbourside West Tower, Stanley Esplanade, Downtown, Port Moresby
© Fiji Trade Commission (PNG) 2019